Amazon’s recommendations frequently make me giggle. I love to demo my “personal recommendations” at tradeshows to illustrate the point that we aren’t what we were yesterday. We say this in all our presentations, we talk about the importance of context but sometimes a good example is worth a thousand words.
When I was pregnant, Amazon kept recommending me books on exotic locations my husband and I had planned to travel like Cambodia or Patagonia. Oh cruel Amazon and you won’t even fetch me ice cream!
I haven’t done a lot of shopping this year on Amazon. If I had it would start showing me crazy recommendations based on some esoteric book I bought my physicist stepfather. That was his wierd niche, not mine, not mine! Let it go!

So this morning, I log on and what do I see but an Amazon recommendation for a book on losing weight while breastfeeding. Not only is my youngest now a year and a half and I am waaaay past that phase but it seems, again, eerily cruel that Amazon finds a way to remind me that during the holidays I am eating more than I burn. Now that’s just cruel.



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