Product reviews have been around for a while and are likely going to stay around. However, its important to understand it’s place and where it can go wrong. Baynote CTO Scott Brave, wrote up a whitepaper on the seven deadly biases that detract from the effectiveness of user generated product review and rating systems. To test this hypothesis, I decided to write up a survey to see which biases impact the reviews and ratings given by our readers. Please take a minute to take the survey, it’s only 7 brief questions. Thanks!
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