Recommendations offer a key driver for unlocking the value of email marketing campaigns. By adding email recommendations you provide your customers a compelling reason to continue their shopping experience, and drive significant gains in response rates and sales conversion.
This webcast features Forrester Analyst Julie Katz, author of “Your Email Marketing Road Map For 2009″ and Jay DeFoore, Director of Consumer Marketing at The Knot Inc. Julie and Jay will discuss how marketers can make the most of available tools and services to open doors for radical innovation in the channel.
Ms. Katz will reveal some of Forrester’s latest findings in her “How To Improve Email In 2009″ series, including 10 ways email marketers can get more from their programs today.
In this joint Baynote/Responsys webinar you will also find out how to:
- Target your emails based on observed website visitor behavior and interests
- Deliver emails at optimal times when customers are most receptive
- Measure the impact of your email marketing initiatives from email open rates to conversion and sales
- Test and Optimize to continually improve conversion results and ROI
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