The Bikes not Binkies reference is something I thought of as I was monitoring the great Twitter conversation during yesterday's very successful AMA webcast on Personalization featuring our head of marketing, Carlos Carvajal.
First generation personalization systems relied very heavily on a user's past behavior or tried to box them into a particular category. For me, this box, is always whatever I was last buying my kids. So while my 3 and 4 year old are ready for bikes, some sites, which will go un-named, are still trying to sell me binkies, in otherwords baby stuff.
Personalization is really a strategy, not a technology. It's a component of a broader customer experience optimization strategy. A personalized site is a site that works for the person who visits, i.e. different for me in my context of "mom of toddlers" than for my context "daughter needing to buy mother's day present."
There were so many nuggets that people pulled from the webcast and posted on Twitter, frankly some of these were so cogent, you might see them pop up in other Baynote material. Sometimes being limited to 140 characters is a really good thing. Ok, here is what some people tweeted:
"Personalized landing pages are a simple & effective way to get started with online personalization based on context & intent"
First generation personalization systems relied very heavily on a user's past behavior or tried to box them into a particular category. For me, this box, is always whatever I was last buying my kids. So while my 3 and 4 year old are ready for bikes, some sites, which will go un-named, are still trying to sell me binkies, in otherwords baby stuff.
Personalization is really a strategy, not a technology. It's a component of a broader customer experience optimization strategy. A personalized site is a site that works for the person who visits, i.e. different for me in my context of "mom of toddlers" than for my context "daughter needing to buy mother's day present."
There were so many nuggets that people pulled from the webcast and posted on Twitter, frankly some of these were so cogent, you might see them pop up in other Baynote material. Sometimes being limited to 140 characters is a really good thing. Ok, here is what some people tweeted:
"What crowd is looking at may predict future sales trends... We no longer have to pay $4B to do this"
"Past purchase information is not always a good indicator of a customer's buying trends"
"Use online personalization to ID trends before they happen. Look at what's being searched to ID popular products, product gaps."
"social personalization - recommendations based on your friends interests and likes"
"3rd Principle for Achieving Right Personalization: Like-minded peers know what they like best"
"Past purchase information is not always a good indicator of a customer's buying trends"
"Use online personalization to ID trends before they happen. Look at what's being searched to ID popular products, product gaps."
"social personalization - recommendations based on your friends interests and likes"
"3rd Principle for Achieving Right Personalization: Like-minded peers know what they like best"
Thanks to everyone who tweeted, see you at the next webcast! And of course, please engage with us through Twitter. We are @Baynote or drop me a tweet at @kathleenwiersch.
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