Apple’s MacWorld Expo has become wildly famous with the technology community worldwide. Each year Steve Jobs gets on the podium and delivers a keynote that introduces another innovative product to his ever growing customer base. Today Apple’s website announced that this upcoming January will be the final MacWorld. What’s their reason? Their website is just that powerful.
Websites are now the primary way to get in touch with your customers, at least thats what Apple says and I agree. I’m not declaring the death of trade shows as a way to reach customers, but I am marking today on the calendar as the day where one of the biggest marketing machines in the world declared just that. This is a powerful message that will be heard around the world. Apple is usually the company that epitomizes a customer-centric company. Their company ideologies and methodologies have created arguably the most loyal and passionate customer base on earth.
That said, ensuring that your website users have the “Apple customer experience” should be a high priority for a company’s web strategy team. Enhancing the user experience means something different to all different types of businesses. A few months back I wrote up a post on just that. Bottom line, greet your customers with relevant information immediately and stay in touch with them on their terms(no irrelevant email blasts).
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